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Anyone evaluating AWS Aurora Serverless v2 beta? We’ve been using v1 the last few months and had the following concerns.<ol><li style="">Does not support RDS proxy leading to a high number of connections from lambda and other services</li><li style="">Lack of redundancy/failover</li><li style="">Only Supports MySQL version 5.6, which is very old</li><li style="">Event_scheduler is not supported</li><li style="">Number of connections utilize more ACU</li><li style="">Occasional timeouts during scaling</li><li style="">Instance warmup takes time</li></ol>UPDATE: AWS will be releasing v2 in 2022 that will hopefully address some of these issues.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <a data-mce-href="https://vimware.com/about/contact-us" href="https://vimware.com/about/contact-us" target="_blank" rel="noopener">Contact us</a> if you need help implementing Aurora Serverless.<table style="border-collapse: collapse; width: 100%;" border="1" data-mce-style="border-collapse: collapse; width: 100%;"><tbody><tr><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td></tr></tbody></table>Based in Burbank, California since 2015, Vimware is dedicated to supporting small to midsize businesses and agencies with their behind-the-scenes IT needs. As a Managed Service Provider (MSP), we offer a range of services including cloud solutions, custom programming, mobile app development, marketing dashboards, and strategic IT consulting. Our goal is to ensure your technology infrastructure operates smoothly and efficiently, allowing you to focus on growing your business. <a data-mce-href="https://vimware.com/about/contact-us" href="https://vimware.com/about/contact-us">Contact us </a>to learn how we can assist in optimizing your IT operations.

Review of AWS Aurora Serverless v1

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A new buzzword, “Data Science”, is becoming increasingly popular. With the advent of user-generated content from social media sites such as Twitter, Facebook, and Instagram, there is a huge amount of data passing through the internet. Each time you share, like, dislike, comment or post, the action is captured. But how beneficial is that data, and why is it important for them to manage it?Data Science vs. Big Data Your data provides business with information about your particular preferences which fee into models that can use this information to present you with options you are more likely to choose. Have you ever thought about why Facebook replaced its “Like” button with several emojis? Well, that’s thanks to the user’s behavior and data science. Data science is not about making complex models or visualizations, nor is it about writing long lines of code. In fact, data science is about using data to create the greatest impact for your company. It can be in the form of insights into data, or data products, or using data in a visualization tool. Companies need more and more space to store huge amounts of online data calling it Big Data. &nbsp;The ability to extract actionable insights into that information is what we call Data Science.Most companies are more focused on a data-driven approach for their product instead of a knowledge-driven approach. And this approach is used for many products include web sites, apps, information services and physical products. IOT devices lead by Amazon Alexa and Google Home are changing our lives completely along with the way we interact with machines and devices.<h3>Data Science vs. Machine learning </h3>Data Science and Machine Learning (ML) are growing at an astronomical rate and many professionals are now shifting their focus in this field. But both are not the same and the work performed also depends on the scale of the organization. Data Science heavily influences and impacts the AI and machine learning algorithms. Machine learning is the study of statistical data and algorithm models that a computer system uses to enhance learning models and experience.Machine learning is heavily based on data science which in turn relies on big data. The more big data you have the better product you can come up with. Each interaction you have is recorded. Data Science varies greatly by type and size of company. A small company may only have one employee in the role of data science, statistics, reporting and analytics. A medium-sized corporation may have software developers working alongside data scientists. Large corporations have even more specialized teams and individuals working on every part of the stack.The amount of data being collected is continually increasing whether by social media, devices, apps or IOT. Making sense of all this data and learning about customer behavior and preferences means that Data Science is here to stay.<table style="border-collapse: collapse; width: 100%;" border="1" data-mce-style="border-collapse: collapse; width: 100%;"><tbody><tr><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td></tr></tbody></table>Based in Burbank, California since 2015, Vimware is dedicated to supporting small to midsize businesses and agencies with their behind-the-scenes IT needs. As a Managed Service Provider (MSP), we offer a range of services including cloud solutions, custom programming, mobile app development, marketing dashboards, and strategic IT consulting. Our goal is to ensure your technology infrastructure operates smoothly and efficiently, allowing you to focus on growing your business. <a data-mce-href="https://vimware.com/about/contact-us" href="https://vimware.com/about/contact-us" data-mce-selected="inline-boundary">Contact us</a> to learn how we can assist in optimizing your IT operations.

Data Science, Big Data and Machine Learning – A Brief Overview

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AWS Services Offered By Vimware For the last two years Vimware is an AWS Amazon Select Partner . To date, our team has significant experience with 30 out of almost 200 services offered by AWS, which we deploy, manage, and optimize for our clients. Here are some of the AWS services we have worked on over the past few years.Vimware-Personnel-AWS-Experience-as-of-April 2020 Service Description Auto Scaling &amp; Load Balancing Automatically scale up or down resources as traffic changesAWS VPN Enables Virtual Private Network (VPN) for AWS and on-premise networks.Backup Fully managed backup service for snapshots and centralized storage Certificate Manager Provision, manage &amp; deploy SSL/TLS certificates Cloudfront Global content delivery network (CDN) that minimizes page load time Cloud Trail Enables governance, compliance and auditing of AWS accounts Cloud Watch AWS service monitoring and alerting Cost ExplorerAWS billing and cost management services and tools including File System and Budget Directory Service Managed domain directory service built on Microsoft Active Directory EC2Spin up virtual servers in the cloud for enterprise applications and robust production websites EFS Fast and expandable file storage for EC2 instances ELB Elastic load balancing services that distributes traffic across your AWS instances and functions GlacierLow-cost and secure archive storage for long-term backups IAMUser access, permissions &amp; encryption key management Lights ail Quickly and cheaply spin up simple applications, WordPress sites, and development and test environments Management ConsoleWeb-based user interface to manage your AWS infrastructureRDSManaged database services for Aurora, SQL Server, MySQL, Oracle and PostgreSQLRedisReal-time very fast, highly availability, easily deployable, scalable and secure database Route 53DNS service to map web sites to serversS3Cheap, reliable, scalable and secure cloud storageSESHighly scalable email service to send up to millions of email SNS Notification service for users and device using mobile push, SMS and email VPCVirtual Private Cloud featuring multiple layers of security enabling quick creation of secure private networksWAF and ShieldApplication and firewall to limit hacking by common attack schemes such as DDOS, injection and cross-scripting.Vimware provides IT strategy and software development consulting services in the Greater Los Angeles Area. We specialize in helping organizations transition and reinvent themselves into the tech world. Our clients are across many industries including academia, consumer goods, entertainment, and healthcare. Expertise covers iOS, Android, Windows, LAMP and MEAN technology stacks. Vimware is a Select Partner within Amazon’s AWS partner network.<table style="border-collapse: collapse; width: 100%;" border="1" data-mce-style="border-collapse: collapse; width: 100%;" data-mce-selected="1"><tbody><tr><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td></tr></tbody></table>Based in Burbank, California since 2015, Vimware is dedicated to supporting small to midsize businesses and agencies with their behind-the-scenes IT needs. As a Managed Service Provider (MSP), we offer a range of services including cloud solutions, custom programming, mobile app development, marketing dashboards, and strategic IT consulting. Our goal is to ensure your technology infrastructure operates smoothly and efficiently, allowing you to focus on growing your business. <a data-mce-href="https://vimware.com/about/contact-us" href="https://vimware.com/about/contact-us" data-mce-selected="inline-boundary">Contact us </a>to learn how we can assist in optimizing your IT operations.

AWS Services offered by Vimware

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Getting a team to develop new products can be tough. Team members can be diverse in terms of their roles, skills, social background or deeply-entrenched cultural or organizational differences. However, collaboration between team members can highly affect the outcome or results of a project.<figure id="figure-3tcm9zyjn2mal77sgh" data-full-width=""><img id="3tcm9zyjn2mal77sgh" src="https://media.gettyimages.com/id/1363104989/photo/diverse-team-of-professional-businesspeople-meeting-in-the-office-conference-room-creative.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=xlxIiMGzrga7MnflpOttK3d4_flZlWBnR8j0cVqxk-A=" alt="Diverse Team of Professional Businesspeople Meeting in the Office Conference Room. Creative Team Around Table, Black Businesswoman, African-American Digital Entrepreneur and Hispanic CEO Talking." title="Diverse Team of Professional Businesspeople Meeting in the Office Conference Room. Creative Team Around Table, Black Businesswoman, African-American Digital Entrepreneur and Hispanic CEO Talking." class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="true" data-mce-src="https://media.gettyimages.com/id/1363104989/photo/diverse-team-of-professional-businesspeople-meeting-in-the-office-conference-room-creative.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=xlxIiMGzrga7MnflpOttK3d4_flZlWBnR8j0cVqxk-A=" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>Obstacles aside, once a team is finalized an entrepreneur or team leader can look forward to product development. Product development often requires a lot of brainstorming and you are likely to work toward devising a strategy and making your product unique in the first phase. This brings us to the essentials you are likely to need to create a successful product. 1. Developing a Strategy If you sail without a map or compass you are likely to get lost fast. The same is the case with product development. In simple words, a strategy is necessary to achieve your targets and goals. An effective strategy includes setting business priorities, planning growth and deciding the roadmap for your product. A strategy will outline what’s important for your business and what you must do to achieve it.In order to devise a successful strategy you must first gather the relevant facts about the industry you are working in. You need to identify your target market and the strengths and weaknesses of your product. A good plan will also include the threats that you will face in the future and ways to tackle them.Add continuous value to your product and identify the potential of increasing competition or countering market saturation. Developing an effective strategy is what most decision makers must do before actually moving forward with product development.2. Creating a Roadmap Once a viable strategy is implemented, you have to come up with a roadmap to work toward your goals.This detailed roadmap can span weeks, months,or even years, depending on the decision maker and will help you move forward.Make sure your roadmap is compelling and visually clear.Communicate the tasks and goals to your team members so that they are likely to achieve them in a given time period. This also includes identifying conflicting roles and resolving issues in a timely manner. A clear roadmap should also be accompanied by strategic justification so members are aware of what they are working toward.Once a viable strategy is implemented, you have to come up with a roadmap to work toward your goals. This detailed roadmap can span weeks, months, or even years, depending on the decision maker and will help you move forward.Make sure your roadmap is compelling and visually clear. Communicate the tasks and goals to your team members so that they are likely to achieve them in a given time period. This also includes identifying conflicting roles and resolving issues in a timely manner. A clear roadmap should also be accompanied by strategic justification so members are aware of what they are working toward.3. Guiding Clients through Requirements and User Experience Leading and convincing your clients can be difficult, especially if you are working on a new product. You might already be facing competition from existing brands that can reduce the possibility of your future business growth, but with proper analysis of your client requirements, you are likely to secure a substantial market share.Proper marketing can let your potential clients know why they should choose your product and how it is different from other brands working in the same industry. Refer back to your roadmap in order to deliver a good marketing strategy. Every user experience counts. Influencing a client with a better user experience can facilitate your future business dealings and will attract more customers in the long run.4. Testing and Focus Group For any business, testing and quality assurance of a product pave the way for future business growth. Imagine delivering your new product without proper testing and getting negative feedback from your clients. The harm it will bring to your business can be long lasting and might turn away your potential customers. This can also lead to heavy spending on reactionary marketing activities for your business.Proper testing of your new product ensures that it is in line with the requirements of your customers and will save you a considerable amount of money, time and effort from making changes &nbsp;in the future.In contrast, focus groups are a part of market research and they pay attention to the user reactions to new products and services.This type of research is usually accompanied by questions for the target audience.A perfect focus group research involves selecting members that are likely to have an interest in the underlying business product. For new products,it can also be effective as it provides understanding to team members on how to improve and add value to their goods or services.5. Check in Early and Often To Ensure There Are No Misunderstandings As a team leader, you might already have a strategy, a clear roadmap and may also have done testing and research on your product. Now comes the most important task, which includes regular follow-ups with your team members. Know that you only have one team that is likely to be diverse. There might be misunderstandings that can delay your product development.To make sure your team members are all on the same page, you need to have regular feedback sessions. This includes interacting with team members and providing them with a solution when they seem to be stuck.A good leader is one who can resolve the problems in a smooth and timely manner. Anyone can be a decision maker with regards to new product development but putting things in perspective is what counts as a good quality leader. Since you are developing a new product it is likely that your team members might be de-motivated with regards to the possibility of the product’s feasibility, but you need to stand by them and address their misconceptions.6. Smooth Production Deployment As a team leader, you have mostly done your tasks to work with teams in order to develop new products but you still need to make sure that your strategic plans and roadmaps are working toward smooth product deployment. Deployment of a new product can be critical and there is a major risk of failure. &nbsp;You are not willing to take such risks.In order to ease production deployment, make sure that your product is installed in batches. Of course, you are not going to start from scratch if your new product fails in its first run. Deploying in small batches ensures that the team is moving forward slowly but gradually toward the completion of your product. You can also try automating your deployment process as much as possible to reduce the risk of human errors.Final Thoughts Working with teams to develop a new product might be difficult in the initial stage but with a proper strategy, testing and smooth deployment you can achieve many favorable outcomes, leading to a great and long lasting startup.As a bonus tip, make sure you always have a plan B in your strategy to look forward to in case things do not work out as expected according to your plan A. Additionally, effective marketing and using digital advertising can ensure you are heard by your target audience on the internet<table style="border-collapse: collapse; width: 100%;" border="1" data-mce-style="border-collapse: collapse; width: 100%;"><tbody><tr><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td></tr></tbody></table>Based in Burbank, California since 2015, Vimware is dedicated to supporting small to midsize businesses and agencies with their behind-the-scenes IT needs. As a Managed Service Provider (MSP), we offer a range of services including cloud solutions, custom programming, mobile app development, marketing dashboards, and strategic IT consulting. Our goal is to ensure your technology infrastructure operates smoothly and efficiently, allowing you to focus on growing your business.<a data-mce-href="https://vimware.com/about/contact-us" href="https://vimware.com/about/contact-us" data-mce-selected="inline-boundary"> Contact us </a>to learn how we can assist in optimizing your IT operations.

Working with Teams to Develop New Products

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Since the beginning of 2018,phones and other mobile devices have not only become a lot cheaper,but have also become a lot more powerful.With devices like the iPad Pro that is capable of handling desktop applications, and the Galaxy Note 9 that is an absolute powerhouse of a phone,phones are the future and nowhere is this more apparent than AMPs.Now you may be wondering what an AMP is and how it works.What is an AMP? An AMP (Accelerated Mobile Page), as the name implies,is a page on a website that is programmed to work faster on a mobile device,like a smartphone.AMPs allow your website to function much faster on mobile devices,and allow for visitors to stay longer.Although there is a massive difference between an ordinary webpage and an AMP in terms of speed,there is not much difference in terms of aesthetics.On the surface, there is no difference between an AMP and a standard web Page.This means that you are not compromising on style or aesthetics for the sake of speed or convenience.But does an AMP make that big of a difference?Yes it does,and here is how.Search Engine Priorities Other than merely convenience,AMPs affect how search engines discover and prioritize their content.Search engines, like Google and Bing, now no longer work solely on SEO and keywords; rather,they prioritize content depending on how optimized a specific webpage is.Websites that do not have well optimized webpages run the risk of not making it to the top of a search engine’s results.This is all the more concerning considering what an oversaturated market means if you are not at the top of SERPs;it means you will not get the attention of your consumers.Google is especially picky when it comes to its top search results.Google has explicitly stated in various blogs and reports that their algorithm will give a higher priority to faster and well optimized webpages compared to ones that are not optimized.Moreover, since Google is by far the biggest search engine as of now, people do even consider using any other search engine.Google has such an influence over the current generation that people even refer to searching for something on the internet as “Googling” it.Google has not made this change in its algorithm at a whim, as there is something that is clearly influencing this decision. So,is there something else that makes AMPs important? Yes, and it is the people themselves.People and TimeWith every passing generation,one thing in particular that has seen a notable decline is peoples’attention span.Patience and time is often a luxury that people in this generation cannot afford,which is why most people don’t bother with websites and webpages that are incredibly slow and irresponsive.Accordion to a report by BBC,the attention span of an average teenager is between 10 and 20 seconds.While it may not seem shockingly low,this attention span reduces even further when people are on the Internet.This means that websites have a very limited amount of time to captivate their audience, which makes the extra waiting time all the more detrimental to the overall user experience.Due to peoples’shorter attention spans,an AMP is crucial to websites that will obviously be viewed on a mobile device.How it will Affect Websites Through both a technical and an aesthetical standpoint, AMPs have absolutely no drawbacks.This means that not only are these types of webpages incredibly fast and helpful,but they don’t leave you or your viewers at a disadvantage.If websites use AMPs,they will not only rank higher in most search engines, but they will also increase the chance of converting visitors to permanent members.As a website owner, your aim should be to provide information to visitors in a fast and visually pleasing manner; it is something that you can only do effectively with the help of an AMP.Moreover,seeing how developing AMPs is not expensive, here is no reason to not add AMPs to your website.That being said, how hard is it to incorporate AMPs into a website?AMP Pages: Implementation into your Website One of the many reasons people have become vary of AMPs is because of the effort that will go into developing them.Seeing how most websites take a lot of time to create, starting from scratch to create a faster webpage may seem like a lot of effort for most websites.That being said,while you do have the opportunity to create your webpage from scratch,you can simply convert your regular HTML page to an AMP, which is more convenient. Google has released various articles and reports to better help its community of creators in converting their webpages into AMPs.Even if a third party developed your website or application,Google’s AMP has access to various types of third party applications.This makes your transition from HTML to AMP HTML all the more seamless.On the other hand,you may also be concerned about how you can add AMP pages to your WordPress website.Adding AMPs to your WordPress website is as simple as adding the AMP plugin for WordPress.This plugin will not only turn your standard HTML webpages to AMP HTML,but it will also show you how this website will look on mobile devices, which is great. You can also change the headers or the orientation of the page itself to your liking, at just a push of a button.Conclusion AMPs are possibly the most essential part of any website.It ensures that your website is functioning fast in order to keep most visitors coming back for more.Thanks to AMPs by Google, the only thing that is holding your website from reaching millions of people is your own content;so, step up your game by integrating AMP pages by Google into your websites.<table style="border-collapse: collapse; width: 100%;" border="1" data-mce-style="border-collapse: collapse; width: 100%;"><tbody><tr><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td></tr></tbody></table>Based in Burbank,California since 2015,Vimware is dedicated to supporting small to midsize businesses and agencies with their behind-the-scenes IT needs. As a Managed Service Provider (MSP), we offer a range of services including cloud solutions, custom programming, mobile app development, marketing dashboards, and strategic IT consulting.Our goal is to ensure your technology infrastructure operates smoothly and efficiently, allowing you to focus on growing your business.<a data-mce-href="https://vimware.com/about/contact-us" href="https://vimware.com/about/contact-us" data-mce-selected="inline-boundary">Contact us </a>to learn how we can assist in optimizing your IT operations.

AMP Pages

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The Product Requirements Got a fascinating product idea for your business? Well,having an idea is easy,but actually deploying products in a successful manner is what matters the most.Many of us can come up with an idea for a great startup or venture,but do we all think of the requirements to &nbsp;deploy it?Product requirements can involve a board strategy.This can include production planning to the development of Minimum Viable Product (MVP) by the team.As a decision maker,you need to make sure that your new product meets your current business goals and mission statement. However,below are some highlights that you need to keep in mind while deciding on your product requirements.1. Understanding the Pain Points and Business Goals People do not purchase products because they have certain features; rather,they get products to help solve problems.Consider the products you tend to use every day as well as why you use these products.For example, you probably would not state that you like LinkedIn for its direct messaging feature or newsfeed algorithm.Instead,you would say that LinkedIn helps you in finding job opportunities or hiring the best people.This is why it is important to understand pain points.Before actually launching a new product you need to understand your business goals.As an IT consultant, you need a thorough and in-depth study as to why a specific product can be a fit for your business or is in accordance with your business goals.Having extensive research regarding the product can be a good starting point. This is where you can use digital databases and cloud based products.You should also beware of creating a preliminary list of detailed requirements your product needs to meet to appeal to potential buyers.Of course,noting down a brief idea and goals for your product is a great way to start.But there is a risk that it can also lead you down the wrong path.What if your detailed Product Research Document (PRD) contains a list of all the in-depth requirements,but yet fails to answer the basic essentials of your new product.2. Research, Marketing and Gathering the Data about the Product Research and marketing play an important role to make any new product a success.Perhaps,it is one of the essential product requirements.Without analyzing the historical data and customer reviews you are not going to get things right.In the age of the internet,we have countless resources to gather relevant data.How about using online marketing tools and network to target your potential customers? Perhaps,you can also use personalized marketing. Additionally,you can also take help from focus groups to get an idea about customers will react to your product.You can use these tools to get feedback seamlessly:<ol><li style="list-style-type: none;"><ol><li style="list-style-type: none;"><ol><li>AngelList</li><li>BetaList 3. Unbounce Another great way is conducting surveys relevant to your product. Perhaps,if you lack a decent marketing budget, then reviewing websites in the same industry niche as yours and getting feedback from early adopters of your product can be helpful.You might come across a five-star rating for your competitor product. But have you gone forward and thought about all the efforts they put in to achieve that rating?</li></ol></li></ol></li></ol>With these tools, you can harness the power of email:<ol><li style="list-style-type: none;"><ol><li style="list-style-type: none;"><ol><li>Re Targeter 2. Sidekick After all,decision makers require a ton of data and metrics to reach an ultimate decision. With poor or lack of data, decision-makers might run the risk of reaching the wrong conclusion that might seriously affect the product’s feasibility.</li></ol></li></ol></li></ol>3. Convert Product Features into User StoriesA user story is a brief and self-contained piece of development work that is designed to achieve a particular goal within the product.A user story describes the desired outcome or intent of a small yet full slice of user functionality.Note that a specific product feature might comprise multiple user stories.These are some of the benefits of leveraging user stories:Stories capture desired outcomes and intent,and leave the real development instructions with the experts and specialists: the developers themselves. Stories can fit easily into sprints; in contrast, features usually can’t.As a result,stories make for more effective collaboration and scheduling. Stories are vertical; this means they represent a complete piece of functionality. Hence, they allow development teams to focus all their efforts on one complete piece of functionality 4. Make Sure To Provide Wireframes User interference (UI) is becoming a leading way to generate leads.The way you place content or “Call to Action” statements can highly impact the outcome and increase your click through rate.This has increased the demand for wireframes. In simple words, a wireframe is a tool that represents the proposed functions or elements of a new product.Wireframes are both essential for team members and clients.For team members,wireframes can give the confidence that the product is catering to users’ needs while fulfilling business objectives at the same time.Wireframes are commonly used in the early stages of the product lifecycle. Of course,you are not going to take the risk of non-visualization of your new product and leave your team hanging.For clients, wireframes help visualize the deliverable. They can also be used as a tool to get quick feedback from the client by using it as an early visual of the product. It is always easy for the client to grasp the concept in wireframes. But it is the designer that needs to put the visualization into perspective.To counter the conflict between visualization and product design, make sure you consult your designer before you forward the wireframe to your client.As a technical decision maker, you also need to make sure that your wireframe covers all the requirements of the client that can get you positive feedback.5. Prioritizing the Minimum Viable Product (MVP) How about formulating a Minimum Viable Product for the client before you actually submit the deliverable? Perhaps,this can also serve as a marketing strategy for decision makers.MVPs are becoming quite common to gather product ideas and feedbacks in the early stages.This can also be helpful in reducing the cost of a product.By actually creating the full-fledged product and customizing it later in case it is not in line with the client’s expectation.MVP is a smart way to release your outstanding product in the market or satisfactorily delivering it to the client.This can also help reduce the cost of the product by getting an early response. They are also likely to help your team gain confidence and stay motivated that they are working in the right direction.Besides, the MVP is likely to have enough basic features that will provide decent and thorough feedback to your team. As a decision maker and marketer of the product,MVP should be prioritized before you forward the deliverable to the client.<table border="1" data-mce-style="border-collapse: collapse; width: 100%;" style="width: 100%;"><tbody><tr><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td></tr></tbody></table>Based in Burbank,California since 2015,Vimware is dedicated to supporting small to midsize businesses and agencies with their behind-the-scenes IT needs.As a Managed Service Provider (MSP), we offer a range of services including cloud solutions, custom programming, mobile app development, marketing dashboards, and strategic IT consulting. Our goal is to ensure your technology infrastructure operates smoothly and efficiently, allowing you to focus on growing your business.<a data-mce-href="https://vimware.com/about/contact-us" href="https://vimware.com/about/contact-us" data-mce-selected="inline-boundary">Contact us</a> to learn how we can assist in optimizing your IT operations.

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