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Marketing teams rely heavily on analytics dashboards to make data-driven decisions.However,these dashboards are only as good as their usability. When reports take over a minute to load,frustration mounts,and decision-making slows down.This was the challenge we faced on a recent project where load times on a Looker dashboard powered by <a data-mce-href="https://supermetrics.com/" href="https://supermetrics.com/" target="_blank" rel="noopener">SuperMetrics</a> and <a data-mce-href="https://cloud.google.com/bigquery?hl=en" href="https://cloud.google.com/bigquery?hl=en" target="_blank" rel="noopener">BigQuery</a>stretched to a painful 90 seconds. Through thoughtful optimization, we reduced load times to under 10 seconds.Here’s a breakdown of what we did, the tradeoffs we made,and additional strategies you can use to speed up your dashboards.<h3>The Stack and the Problem</h3>The marketing analytics stack included:<ul><li style="list-style-type: none;" data-mce-style="list-style-type: none;"><ul><li>Looker for dashboard visualization.</li><li><a data-mce-href="https://supermetrics.com/" href="https://supermetrics.com/" target="_blank" rel="noopener">SuperMetrics</a> for data extraction from marketing platforms like Google Ads, Facebook,and others.</li><li><a data-mce-href="https://cloud.google.com/bigquery?hl=en" href="https://cloud.google.com/bigquery?hl=en" target="_blank" rel="noopener">BigQuery</a> as the cloud data warehouse.</li></ul></li></ul>The dashboards were critical for marketers tracking campaign performance,ROI,and audience engagement. However,with up to 90 seconds of load time,the experience was less than ideal. Root Causes:<ol><li style="list-style-type: none;" data-mce-style="list-style-type: none;"><ol><li>Complex Queries:Looker’s visualizations relied on raw,unaggregated data in <a data-mce-href="https://cloud.google.com/bigquery?hl=en" href="https://cloud.google.com/bigquery?hl=en" target="_blank" rel="noopener">BigQuery</a>,resulting in high query complexity.</li><li>Real-Time Data: The dashboards were designed to pull live data, but the volume and granularity overwhelmed the system.</li><li>Unoptimized Data Flow: <a data-mce-href="https://supermetrics.com/" href="https://supermetrics.com/" target="_blank" rel="noopener">SuperMetrics</a> extracted data directly into <a data-mce-href="https://cloud.google.com/bigquery?hl=en" href="https://cloud.google.com/bigquery?hl=en" target="_blank" rel="noopener">BigQuery</a> without much preprocessing,adding unnecessary processing overhead. </li></ol></li></ol><h3>The Solution: <a data-mce-href="https://cloud.google.com/bigquery?hl=en" href="https://cloud.google.com/bigquery?hl=en" target="_blank" rel="noopener">BigQuery</a> Scheduled Queries</h3>Our primary focus was to reduce query complexity and streamline data access. Here’s how we did it: 1. Preprocessing with BigQuery Scheduled Queries:<ul><li style="list-style-type: none;" data-mce-style="list-style-type: none;"><ul><li>We created scheduled queries in <a data-mce-href="https://cloud.google.com/bigquery?hl=en" href="https://cloud.google.com/bigquery?hl=en" target="_blank" rel="noopener">BigQuery</a> to aggregate raw data into summary tables every hour.</li><li>These tables included pre-calculated metrics like CTR, CPC, and ROI, grouped by relevant dimensions such as campaign, region, and date.</li><li>By doing this, the dashboards accessed ready-to-use data instead of processing raw data on the fly.</li></ul></li></ul>2. Adjusting Real-Time Expectations:<ul><li style="list-style-type: none;" data-mce-style="list-style-type: none;"><ul><li>Real-time data is often desirable,but in our case,marketers were fine with data that was up to an hour old.</li><li>This tradeoff significantly reduced the processing load and query complexity.</li></ul></li></ul>3. Streamlining Looker Visualizations: <ul><li style="list-style-type: none;" data-mce-style="list-style-type: none;"><ul><li>We reviewed the dashboard layout and eliminated redundant visualizations.</li><li>Wherever possible,we reduced the number of fields and filters to simplify the underlying queries.</li></ul></li></ul>The result? Load times dropped from 90 seconds to under 10 seconds, creating a vastly improved user experience.<h3>Additional Tips for Speeding Up Dashboards</h3>While our solution focused on this specific stack,the principles can be applied broadly.Here are a few more strategies to optimize dashboard performance:1. Pre-Aggregate Data:<ul><li style="list-style-type: none;"><ul><li>Similar to our use of scheduled queries,pre-aggregate data into summary tables or materialized views in your data warehouse.This avoids repeatedly calculating the same metrics. </li></ul></li></ul>2. Optimize Query Performance:<ul><li style="list-style-type: none;"><ul><li>Use indexes and clustering where applicable.</li><li>Partition your tables by time or other frequently queried fields</li><li>Remove unnecessary joins or subqueries.</li></ul></li></ul>3. Reduce Data Granularity:<ul><li style="list-style-type: none;"><ul><li>Avoid pulling in more detail than the user needs.For instance,daily aggregates might suffice instead of minute-by-minute data.</li></ul></li></ul>4. Limit Dashboard Complexity:<ul><li style="list-style-type: none;"><ul><li>Too many visualizations,filters,or large datasets on a single dashboard can slow performance.Prioritize the most important metrics and keep things streamlined.</li></ul></li></ul>5. Cache Results:<ul><li style="list-style-type: none;"><ul><li>Leverage your BI tool’s caching capabilities to store results of commonly accessed queries. </li></ul></li></ul>6. Monitor and Test:<ul><li style="list-style-type: none;"><ul><li>Regularly review query performance and dashboard usage.</li><li>Use tools like Looker’s Performance Monitoring or <a data-mce-href="https://cloud.google.com/bigquery?hl=en" href="https://cloud.google.com/bigquery?hl=en" target="_blank" rel="noopener">BigQuery’s</a> Query Insights to identify bottlenecks.</li></ul></li></ul><h3>Final Thoughts</h3>In today’s fast-paced marketing environment,slow dashboards can hinder decision-making.By optimizing query performance, reducing complexity, and aligning data freshness with user needs,you can dramatically improve the usability of your analytics tools.The steps we took—using <a data-mce-href="https://cloud.google.com/bigquery?hl=en" href="https://cloud.google.com/bigquery?hl=en" target="_blank" rel="noopener">BigQuery</a> scheduled queries and simplifying Looker dashboards—show how impactful small changes can be.If you’re facing similar challenges,these strategies are a great place to start.Have your own tips for speeding up dashboards? Let’s discuss in the comments!<table style="border-collapse: collapse; width: 100%;" border="1" data-mce-style="border-collapse: collapse; width: 100%;"><tbody><tr><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td></tr></tbody></table>Based in Burbank,California since 2015,Vimware is dedicated to supporting small to midsize businesses and agencies with their behind-the-scenes IT needs.As a Managed Service Provider (MSP), we offer a range of services including cloud solutions,custom programming,mobile app development, marketing dashboards, and strategic IT consulting. Our goal is to ensure your technology infrastructure operates smoothly and efficiently,allowing you to focus on growing your business.<a data-mce-href="https://vimware.com/about/contact-us" href="https://vimware.com/about/contact-us" data-mce-selected="inline-boundary">Contact us </a>to learn how we can assist in optimizing your IT operations.

How We Improved Marketing Analytics Dashboard Performance: From 90 to Under 10 Seconds

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For many small and midsize businesses (SMBs),technology is both a backbone and a bottleneck.In the rush to get systems up and running, deliver products,and serve customers, technology decisions often prioritize quick solutions over long-term efficiency.Over time,this leads to technical debt—the hidden cost of outdated systems,patchwork fixes,and neglected infrastructure.While it might feel easier to "leave well enough alone," technical debt can stall business growth,increase costs,and introduce significant risks.From outdated software to unoptimized websites and cybersecurity vulnerabilities,technical debt can affect every part of an organization.In this blog,we’ll dive into the top 5 technical debt IT issues most commonly seen in SMBs.We’ll also explore why they matter and provide practical ways to resolve them—so your business can operate efficiently and scale without the weight of IT debt holding it back.<h3>1. Outdated Systems and Software </h3>The Problem: Many SMBs rely on old, legacy systems or outdated software that "still works for now." These systems might not be compatible with modern tools, have known security vulnerabilities, or lack support from their original developers.For example,older ERP systems,outdated operating systems like Windows 7,or old software versions that no longer receive updates are common culprits.Why It Matters:<ul><li style="list-style-type: none;"><ul><li>Security Risks:Unsupported systems are prime targets for cyberattacks since they lack critical updates and patches.</li><li>Operational Inefficiency:Outdated software can be slow,unreliable,and incapable of integrating with modern solutions.</li><li>High Maintenance Costs: &nbsp;IT teams often spend disproportionate time&nbsp; &nbsp; &nbsp;(and money) fixing issues on legacy systems rather than improving&nbsp; &nbsp; processes.</li></ul></li></ul>The Solution:<ul><li style="list-style-type: none;"><ul><li>Conduct an audit to identify outdated systems and prioritize replacements.</li><li>Modernize critical tools first,starting with cloud-based or SaaS (Software as a Service) solutions that are secure,scalable,and cost-effective.</li><li>If replacing systems outright isn’t feasible,explore phased upgrades or migration plans to minimize disruption.</li></ul></li></ul>2. Slow, Unoptimized Websites and SystemsThe Problem:Many SMBs run websites and systems that were built years ago and haven’t been updated since.These sites may be slow,lack mobile optimization,and have outdated code or poor hosting infrastructure. Why is this a problem? A slow website frustrates customers,reduces engagement,and costs you potential business.Outdated systems behind the scenes—like CRMs,inventory tools,or dashboards—can also bottleneck your team’s productivity.Why It Matters:<ul><li style="list-style-type: none;"><ul><li>Customer Impact: Slow websites lose customers, increase bounce rates, and hurt conversion rates.</li><li>SEO Penalties: Search engines prioritize fast, responsive websites. A sluggish site pushes your business lower in search rankings.</li><li>Employee Efficiency: Slow internal systems waste employee time and increase frustration.</li></ul></li></ul>The Solution: <ul><li style="list-style-type: none;"><ul><li>Optimize website performance: Update outdated code, implement caching, compress images,and move to faster,reliable cloud hosting.</li><li>Redesign older websites to ensure mobile-friendliness and modern user experiences.</li><li>For internal systems, prioritize process optimization—upgrade workflows,improve automation,and replace slow tools with faster,cloud-based alternatives. </li></ul></li></ul>3. Poor Cloud Utilization and Mismanaged Infrastructure The Problem:While cloud platforms like AWS, Azure, and Google Cloud are widely available,many SMBs struggle with inefficient cloud adoption.Some businesses underutilize the cloud,missing out on benefits like scalability and cost efficiency.Others overspend by overprovisioning cloud resources they don’t fully use.Additionally,SMBs still relying on on-premise servers may face high costs, lack of flexibility,and downtime risks.Why It Matters:<ul><li style="list-style-type: none;"><ul><li>Wasted Costs: Poor cloud management leads to unnecessary spending on unused resources.</li><li>Scalability Issues: Rigid on-premise infrastructure limits your ability to grow or adapt quickly.</li><li>Downtime: Mismanaged servers or cloud environments can lead to interruptions that disrupt operations. </li></ul></li></ul>The Solution:<ul><li style="list-style-type: none;"><ul><li>Partner with cloud experts to analyze your existing infrastructure and right-size your cloud environment.</li><li>Migrate critical workloads to platforms like AWS, Azure, or Google Cloud,ensuring security,reliability,and flexibility.</li><li>As an AWS Consulting Partner, Vimware can help ensure your cloud strategy is efficient,cost-effective,and aligned with your business goals.</li></ul></li></ul>4. Lack of IT Strategy and DocumentationThe Problem: Many SMBs operate without a clear IT strategy or proper system documentation.IT decisions are often made reactively,resulting in short-term fixes that add more complexity over time.Additionally,critical knowledge about systems and processes often lives with one or two employees—creating risk if those individuals leave.Why It Matters:<ul><li style="list-style-type: none;"><ul><li>Inefficient Operations: Without a strategy,IT solutions are often disjointed, leading to inefficiencies and duplicated efforts.</li><li>Downtime Risks: Lack of documentation makes troubleshooting difficult and increases downtime.</li><li>Knowledge Loss: Key knowledge isn’t transferred when employees leave,causing delays and operational risks.</li></ul></li></ul>The Solution:<ul><li style="list-style-type: none;"><ul><li>Develop a clear IT roadmap that aligns with your business objectives and includes future scalability.</li><li>Document systems, processes,and integrations to ensure consistency and reduce troubleshooting time.</li><li>Schedule regular reviews of IT infrastructure to identify gaps and areas for improvement. </li></ul></li></ul>5. Cybersecurity GapsThe Problem:Cybersecurity is often deprioritized by SMBs,either due to budget constraints or the assumption that "we’re too small to be a target." However,attackers frequently target SMBs precisely because they tend to have weaker defenses.Common issues<span data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));"> include unpatched systems,weak passwords,lack of employee training,and outdated antivirus solutions.Why It Matters:<ul><li style="list-style-type: none;"><ul><li>Financial Impact: A cyberattack can result in significant financial losses, data breaches,and legal costs.</li><li>Compliance Risks: Failure to comply with data protection laws (e.g., GDPR, CCPA) can result in hefty fines.</li><li>Reputation Damage: Customers lose trust in businesses that fail to protect their data. </li></ul></li></ul>The Solution:<ul><li style="list-style-type: none;"><ul><li>Regularly update systems and apply security patches.</li><li>Implement basic protections like firewalls, multi-factor authentication (MFA), and secure password policies.</li><li>Train employees on recognizing phishing and other cybersecurity risks.</li><li>Consider partnering with IT experts to implement robust security measures tailored to your business. </li></ul></li></ul>Conclusion: Address Technical Debt Before It Costs YouTechnical debt might not be obvious at first,but over time,it can erode productivity,security,and your ability to grow.Addressing issues like outdated systems,slow websites,inefficient cloud infrastructure,lack of strategy,and cybersecurity gaps can help SMBs operate more efficiently, reduce risks,and unlock future opportunities.<table style="border-collapse: collapse; width: 100%;" border="1" data-mce-style="border-collapse: collapse; width: 100%;"><tbody><tr><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td></tr></tbody></table>Based in Burbank,California since 2015,Vimware is dedicated to supporting small to midsize businesses and agencies with their behind-the-scenes IT needs.As a Managed Service Provider (MSP),we offer a range of services including cloud solutions,custom programming, mobile app development, marketing dashboards,and strategic IT consulting.Our goal is to ensure your technology infrastructure operates smoothly and efficiently,allowing you to focus on growing your business.<a data-mce-href="https://vimware.com/about/contact-us" href="https://vimware.com/about/contact-us" data-mce-selected="inline-boundary">Contact us</a> to learn how we can assist in optimizing your IT operations.

IT Challenges That Hold SMBs Back—and How to Overcome Them

In today’s fast-paced business environment,streamlining office workflows is essential for improving efficiency and fostering innovation.Microsoft’s ecosystem of tools—including Dynamics CRM,Power Apps,<a data-mce-href="https://www.microsoft.com/en-us/power-platform/dataverse" href="https://www.microsoft.com/en-us/power-platform/dataverse" target="_blank" rel="noopener">Dataverse</a>, Azure SQL,Power Automate,and Power BI—provides a powerful platform for automating and modernizing even the most complex office workflows. Here’s how these tools can be effectively used,along with real-world examples.<h3>1. Dynamics CRM: Centralizing Customer Relationship Management</h3>Use Case: A mid-sized law firm manages hundreds of clients,each with unique cases,deadlines,and communications.Before implementing Dynamics CRM,client information was scattered across emails, spreadsheets,and case notes,leading to inefficiencies and missed opportunities.Solution: Dynamics CRM was used to centralize client data,track case progress,and manage communications.Integration with Outlook enabled automatic logging of client emails,and custom workflows ensured timely follow-ups.Impact: The firm reduced administrative overhead by 30% and improved client satisfaction by 20%.<h3>2. Power Apps: Building User-Facing Portals</h3>Use Case: A healthcare provider needed a way for patients to submit forms and schedule appointments online without requiring significant IT involvement.Solution: A custom patient portal was built using Power Apps,allowing patients to log in,update personal details,upload medical documents,and book appointments.The portal integrated seamlessly with Dynamics CRM for backend data management.Impact: The provider saw a 40% reduction in manual appointment scheduling and faster turnaround times for patient updates.<h3>3. <a data-mce-href="https://www.microsoft.com/en-us/power-platform/dataverse" href="https://www.microsoft.com/en-us/power-platform/dataverse" target="_blank" rel="noopener">Dataverse</a>: App-Related Storage</h3>Use Case: An HR department needed a central repository for storing data from multiple recruitment apps while maintaining data consistency and security.Solution: <a data-mce-href="https://www.microsoft.com/en-us/power-platform/dataverse" href="https://www.microsoft.com/en-us/power-platform/dataverse" target="_blank" rel="noopener">Dataverse </a>was used as the backbone for storing applicant data from multiple recruitment channels.It provided a unified data model that connected to Power Apps for recruiter dashboards and Power Automate for automating candidate communications.Impact: The department reduced redundant data entry by 50% and improved hiring timelines by 25%.<h3>4. Azure SQL: Primary Data Storage</h3>Use Case: A retail chain needed a robust and scalable database solution to handle transaction records,inventory data,and customer preferences from multiple locations.Solution: Azure SQL was deployed as the primary data storage solution, offering scalability and high availability.Power Apps and <a data-mce-href="https://www.microsoft.com/en-us/power-platform/dataverse" href="https://www.microsoft.com/en-us/power-platform/dataverse" target="_blank" rel="noopener">Dataverse</a> were layered on top for front-end interactions,while Power BI provided advanced analytics on sales trends and inventory levels.Impact: The chain achieved real-time inventory updates across locations, reducing stockouts by 15% and overstock by 20%.<h3>5. Power Automate: Process and Workflow Automation </h3>Use Case: A financial services firm had repetitive tasks like generating client reports,sending email reminders,and approving expense claims.Solution: Power Automate was implemented to automate these workflows. For example,expense claims submitted through Power Apps triggered an approval workflow,and once approved,notifications were sent automatically to the finance team.Impact: The firm saved 10 hours per week on administrative tasks and increased workflow accuracy.<h3>6. Power BI: Advanced Reporting and Insights</h3>Use Case: A marketing agency needed actionable insights from their campaigns across different platforms to make data-driven decisions.Solution: Power BI was used to integrate data from Dynamics CRM,social media platforms,and financial systems.Interactive dashboards provided a comprehensive view of campaign performance, client ROI,and revenue trends.Impact: The agency improved campaign effectiveness by 30% and increased client retention by providing transparent,real-time reporting.<h3>Integrating&nbsp;the Tools for Maximum Impact</h3>To achieve seamless automation and modernization, the tools can be integrated as follows:<ul><li style="list-style-type: none;"><ul><li>Dynamics CRM serves as the central hub for customer and client data.</li><li>Power Apps create user-friendly portals for data collection and interaction.</li><li><a data-mce-href="https://www.microsoft.com/en-us/power-platform/dataverse" href="https://www.microsoft.com/en-us/power-platform/dataverse" target="_blank" rel="noopener">Dataverse</a> and Azure SQL ensure reliable,scalable data storage.</li><li>Power Automate handles task automation,reducing manual effort.</li><li>Power BI provides actionable insights,helping organizations make informed decisions.</li></ul></li></ul><h3 style="padding-left: 40px;" data-mce-style="padding-left: 40px;">Conclusion</h3>By leveraging Microsoft’s suite of tools,businesses can transform complex office workflows into streamlined, automated processes.Whether it’s centralizing client data with Dynamics CRM, automating tasks with Power Automate,or gaining insights with Power BI,these tools provide the flexibility and scalability to meet diverse business needs. Modernizing workflows not only saves time and reduces costs but also empowers teams to focus on strategic activities, driving long-term success.<table style="border-collapse: collapse; width: 100%;" border="1" data-mce-style="border-collapse: collapse; width: 100%;"><tbody><tr><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td></tr></tbody></table>Based in Burbank,California since 2015,Vimware is dedicated to supporting small to midsize businesses and agencies with their behind-the-scenes IT needs.As a Managed Service Provider (MSP), we offer a range of services including cloud solutions,custom programming,mobile app development, marketing dashboards,and strategic IT consulting.Our goal is to ensure your technology infrastructure operates smoothly and efficiently,allowing you to focus on growing your business.<a data-mce-href="https://vimware.com/about/contact-us" href="https://vimware.com/about/contact-us" data-mce-selected="inline-boundary">Contact us</a> to learn how we can assist in optimizing your IT operations.

Automating and Modernizing Complex Office Workflows with Microsoft Tools

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Google <a data-mce-href="https://cloud.google.com/bigquery?hl=en" href="https://cloud.google.com/bigquery?hl=en" target="_blank" rel="noopener">BigQuery</a> is a powerful data warehouse solution renowned for its ability to handle massive datasets with remarkable efficiency.However, when dealing with very large and complex tables, even <a data-mce-href="https://cloud.google.com/bigquery?hl=en" href="https://cloud.google.com/bigquery?hl=en" target="_blank" rel="noopener">BigQuery</a> can experience slowdowns—especially when querying them directly.This can frustrate users and create bottlenecks in workflows that require timely insights.In this article,we’ll explore why large <a data-mce-href="https://cloud.google.com/bigquery?hl=en" href="https://cloud.google.com/bigquery?hl=en" target="_blank" rel="noopener">BigQuery</a> tables can be slow to query and how using scheduled queries can be a game-changer.While this approach sacrifices real-time data updates,the speed improvements and enhanced user experience often make it a worthwhile trade-off.<h3>Why BigQuery Tables Can Be Slow</h3><a data-mce-href="https://cloud.google.com/bigquery?hl=en" href="https://cloud.google.com/bigquery?hl=en" target="_blank" rel="noopener">BigQuery</a> is designed for analytical workloads and excels at processing vast amounts of data quickly.However,certain factors can make queries slow, including:<ol><li style="list-style-type: none;" data-mce-style="list-style-type: none;"><ol><li>Table Size: Very large tables,often containing billions of rows or petabytes of data,can take significant time to process.</li><li>Complex Queries: Joins,aggregations,and filtering on such large datasets can exacerbate latency.</li><li>Frequent Ad Hoc Queries: Constant querying of raw data puts a strain on resources,further slowing response times.</li></ol></li></ol>When your <a data-mce-href="https://cloud.google.com/bigquery?hl=en" href="https://cloud.google.com/bigquery?hl=en" target="_blank" rel="noopener">BigQuery </a>table is enormous and queried repeatedly,users may experience sluggish performance,leading to dissatisfaction and reduced productivity.<h3>The Solution: Scheduled Queries</h3>One effective way to address this challenge is by creating scheduled queries.These are automated queries that run at a specified interval (e.g., every hour) and store the results in a new,optimized table.Users then query this smaller,pre-aggregated table instead of the raw dataset.<h3>How It Works</h3><ol><li>Create a Scheduled Query:Write a query that pre-processes the data needed for typical use cases.This could involve aggregations,filtering,or summarizing the raw data.Schedule the QueryUse <a data-mce-href="https://cloud.google.com/bigquery?hl=en" href="https://cloud.google.com/bigquery?hl=en" target="_blank" rel="noopener">BigQuery’s</a> scheduled queries feature to run this query every hour (or any desired interval).</li><li>Point Users to the Optimized Table:Direct your users or applications to query the new optimized_table,which is significantly smaller and faster to query. </li></ol><h3>The Pros and Cons of Scheduled Queries</h3>Advantages <ol><li style="list-style-type: none;"><ol><li>Improved Query Speed: Since users query a smaller,pre-aggregated table,results are delivered much faster.</li><li>Reduced Costs: Running fewer queries on the raw data reduces processing costs. </li><li>Better User Experience: Users enjoy quicker response times,which can boost satisfaction and productivity.</li><li>Quicker to implement:Setting up a Scheduled Query takes much less time than refactoring the SQL procedure. </li></ol></li></ol><h3>Drawbacks</h3><ol><li style="list-style-type: none;"><ol><li>Data Is Not Real-Time: Because the data is refreshed on a schedule, it’s slightly stale. However, for many use cases (e.g.,dashboards or periodic reports),this lag is negligible.</li><li>Increased Storage Costs: You’ll need additional storage for the optimized tables. </li></ol></li></ol><h3>Striking the Balance</h3>While real-time data access is ideal, the performance gains from scheduled queries often outweigh the drawbacks,especially for non-critical workflows.When users no longer have to wait for queries to complete, the improvement in overall experience can be transformative.<h3>Conclusion</h3>Google <a data-mce-href="https://cloud.google.com/bigquery?hl=en" href="https://cloud.google.com/bigquery?hl=en" target="_blank" rel="noopener">BigQuery</a> is a robust tool,but very large tables can still pose challenges when it comes to query speed.By leveraging scheduled queries,you can pre-process and store frequently needed data, drastically reducing query times. While this approach means sacrificing real-time updates,the trade-off is often worth it for faster,more reliable performance.Implement scheduled queries for your <a data-mce-href="https://cloud.google.com/bigquery?hl=en" href="https://cloud.google.com/bigquery?hl=en" target="_blank" rel="noopener">BigQuery</a> datasets today and watch your users go from frustrated to delighted.It’s a simple but highly effective optimization strategy for big data workflows.<table style="border-collapse: collapse; width: 100%;" border="1" data-mce-style="border-collapse: collapse; width: 100%;"><tbody><tr><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td></tr></tbody></table>Based in Burbank,California since 2015,Vimware is dedicated to supporting small to midsize businesses and agencies with their behind-the-scenes IT needs. As a Managed Service Provider (MSP),we offer a range of services including cloud solutions, custom programming, mobile app development, marketing dashboards, and strategic IT consulting.Our goal is to ensure your technology infrastructure operates smoothly and efficiently, allowing you to focus on growing your business.<a data-mce-href="https://vimware.com/about/contact-us" href="https://vimware.com/about/contact-us" data-mce-selected="inline-boundary">Contact us</a> to learn how we can assist in optimizing your IT operations.

Optimizing Slow Google BigQuery Queries: Scheduled Queries to the Rescue

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You’re in a Microsoft shop, which means you're probably familiar with the holy trinity: Outlook, Excel, and PowerPoint. (Also known as the “Ctrl+C/Ctrl+V Olympics” if you're still doing everything manually.) But Microsoft has stepped up its game with workflow automation tools that’ll make your daily grind feel a little less of a grind.If you’re ready to spend less time on tedious processes and more time on things that matter (like pretending your Teams status is “Busy”),here are the top Microsoft automation tools that every small to midsized business (SMB) should know about.<h3>1. Microsoft Power Automate: Your New Best Friend </h3>Think of Power Automate as the Swiss Army knife of automation in the Microsoft ecosystem. It lets you connect apps, automate workflows, and save hours on repetitive tasks.Whether it's sending out email alerts, syncing data,or automating file approvals,Power Automate has your back.How it helps you: No more “Did I send that email?” or “Why am I still copying this data from Excel?” Power Automate eliminates the small, annoying stuff so you can focus on big-picture annoying stuff.SMB Use Case: Automatically save email attachments to SharePoint,notify your team in Teams,and add a task in Planner—all while you sip your coffee.<h3>2. Power BI: Turn Data into Eye Candy</h3>If Excel is the trusty old sedan,Power BI is the sleek electric car of data visualization.It not only creates dashboards and reports but also updates them in real time.And yes,you can automate that too.How it helps you: Say goodbye to manually refreshing Excel charts. With Power BI, data pulls itself together,updates in real-time,and presents insights before you even ask for them.SMB Use Case: Set up a Power BI dashboard that automatically pulls sales data from Dynamics 365, updates your team in Teams,and prepares you for the “How’s Q4 looking?” question before it even hits your inbox.<h3>3. SharePoint: Not Just a Place for Files</h3>Sure, SharePoint is where your files go to live and (occasionally) get lost, but with automation,it becomes so much more.You can use it to build workflows,manage document approvals,and streamline collaboration.How it helps you: Instead of manually nudging people to review documents,let SharePoint send reminders,track approvals,and store final versions neatly. SMB Use Case: Create a workflow where contracts uploaded to SharePoint automatically notify legal route to the appropriate manager and save the signed version in the right folder.<h3>4. Microsoft Teams: The Hub That Does It All </h3>Teams isn’t just for GIFs and “Can you hear me now?” moments. Integrate it with Power Automate,Planner, and other Microsoft tools to make it your automation hub. How it helps you: Turn Teams into more than just a chat app by automating status updates, project tracking, and meeting follow-ups. Bonus: fewer emails in your inbox. SMB Use Case: When a new lead gets added in Dynamics 365, Teams posts a notification to the sales channel and assigns a task in Planner.You? You just watch it happen.<h3>5. Planner: The Taskmaster</h3>Planner takes your to-do list and makes it smarter. Combine it with automation, and you can keep projects moving without lifting a finger. How it helps you: Automatically assign tasks, set deadlines, and track progress without writing another “Just checking in” email.SMB Use Case: Use Power Automate to create a task in Planner every time a new customer inquiry comes in. Track progress in real time while you work on more important things—like lunch.<h3>Why Automate with Microsoft Tools? </h3><ul><li style="list-style-type: none;"><ul><li>They Speak the Same Language: Microsoft tools integrate seamlessly, so your workflows are smooth, not Frankenstein-like. </li><li>Customizable to Your Needs: Whether you’re automating simple reminders or complex workflows, there’s a solution that fits.</li><li>Built for Scale: As your business grows, these tools scale with you. No need to re-invent the wheel—or re-learn software.</li></ul></li></ul><h3>Immediate Benefits of Automation</h3><ol><li style="list-style-type: none;"><ol><li>More Time for Strategic Work: Stop spending hours on repetitive processes like file uploads or email reminders.</li><li>Consistency: Automated workflows don’t forget tasks (unlike Jim, who always forgets to update the report).</li><li>Improved Collaboration: Real-time updates and integrations mean fewer miscommunications and more efficiency.</li></ol></li></ol><h3>Final Thought: Automate Your Way to Sanity</h3>In a Microsoft shop, you already have the tools—you just need to let them work for you. Automating workflows doesn’t mean you’re lazy; it means you’re smart enough to avoid wasting time on meaningless processes. Plus, the time you save can be reinvested into things that really matter, like brainstorming your next big business move… or catching up on that show everyone’s talking about.So fire up Power Automate, supercharge Teams, and let Power BI do the heavy lifting. Your future self—and your overworked coworkers—will thank you.<table style="border-collapse: collapse; width: 100%;" border="1" data-mce-style="border-collapse: collapse; width: 100%;"><tbody><tr><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td></tr></tbody></table>Based in Burbank,California since 2015,Vimware is dedicated to supporting small to midsize businesses and agencies with their behind-the-scenes IT needs.As a Managed Service Provider (MSP), we offer a range of services including cloud solutions, custom programming, mobile app development, marketing dashboards, and strategic IT consulting.Our goal is to ensure your technology infrastructure operates smoothly and efficiently,allowing you to focus on growing your business.<a data-mce-href="https://vimware.com/about/contact-us" href="https://vimware.com/about/contact-us" data-mce-selected="inline-boundary">Contact us </a>to learn how we can assist in optimizing your IT operations.

Automating Your Workflows with Microsoft Tools

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With technology advancing at a rapid pace, scammers are using increasingly sophisticated methods to exploit unsuspecting individuals.Here’s a look at three popular scams affecting people today,from fake investment schemes to AI-driven impersonation and the all-too-familiar bank phishing scam.Knowing about these scams can help protect you and your loved ones from financial and emotional harm.<h3>1. Pig Butchering Scams: The Rising Threat of Fake Investment Schemes</h3>What Is It? Pig butchering scams involve scammers posing as friendly, interested acquaintances or even romantic partners. Once they’ve built a rapport,they lure victims into fake investment schemes, usually centered on cryptocurrency.Victims are told that they can earn high returns,and initially, the scam may even appear legitimate with some fake “profits.” However, once the victim invests more money,the scammer vanishes, taking their money with them.How Many People Are Affected? Pig butchering scams are on the rise. According to the FBI’s Internet Crime Complaint Center (IC3), tens of thousands of victims have been affected globally.In 2022 alone,Americans lost over $429 million to pig butchering scams, according to IC3’s latest reports.The true number of cases is likely higher,as many victims are too embarrassed to report these scams.Warning Signs:<ul><li style="list-style-type: none;" data-mce-style="list-style-type: none;"><ul><li>Unexpected messages from strangers or acquaintances pushing investment advice. </li><li>Claims of guaranteed high returns, especially in cryptocurrency.</li><li>Urgent requests to “act fast” to not miss out on “profit.”</li></ul></li></ul><h3>2. AI Voice Cloning: When Scammers Sound Just Like Your Loved Ones</h3>What Is It? AI voice cloning scams are emerging as a chilling new way for scammers to gain access to people’s money.Using a few seconds of a person’s voice (which can be pulled from social media or videos online), scammers use AI to replicate that voice, making phone calls or leaving voicemails that sound nearly identical to the real person.These scams often involve pleas for money, such as “I’m in trouble and need cash immediately,” exploiting the victim’s emotions and urgency to respond.How Many People Are Affected? Though voice cloning scams are newer, they are spreading fast. In a survey by McAfee, one in four adults reported encountering some form of AI-driven voice scam, and in 2023, voice cloning scams cost Americans over $11 million in just a few months. Experts predict that these scams will continue to rise as AI tools become more accessible. Warning Signs:<ul><li style="list-style-type: none;" data-mce-style="list-style-type: none;"><ul><li>Unexpected calls from family members or friends requesting urgent money transfers.</li><li>Requests for payment via untraceable methods like cryptocurrency or gift cards.</li><li>Unusual behavior or urgency in the caller’s tone that feels out of character.</li></ul></li></ul><h3>3. The Classic Bank Phishing Scam: “This is Your Bank. Your Account Has Been Hacked.” </h3>What Is It? This classic scam has been around for years but is still one of the most effective.Scammers impersonate a bank representative, contacting individuals and claiming their account has been hacked. They’ll ask for sensitive information to “secure” the account, or they may direct victims to transfer funds to a “safe” account, which is actually controlled by the scammer. How Many People Are Affected? Phishing scams cost Americans over $10.5 billion in 2022, making it one of the top cyber threats.Tens of thousands of bank customers are targeted every month, with hundreds falling victim daily.According to the Anti-Phishing Working Group, these scams are more sophisticated than ever, with scammers often using legitimate-looking caller IDs and email addresses. Warning Signs:<ul><li style="list-style-type: none;" data-mce-style="list-style-type: none;"><ul><li>Calls or messages claiming urgent action is needed to prevent financial loss.</li><li>Requests for personal information like account numbers, passwords, or Social Security numbers.</li><li>Instructions to transfer money “for security purposes.”</li></ul></li></ul><h3>How to Protect Yourself from These Scams</h3><ol><li>Be Skeptical of Unexpected Contacts: If someone you don’t know,or someone acting out of character, contacts you with investment opportunities or urgent requests for money, proceed cautiously.</li><li>Verify Requests: If you get a call from a “family member” in distress or your “bank” asking for immediate action, hang up and call back using a verified contact number.</li><li>Secure Your Accounts: Enable multi-factor authentication (MFA) for all financial and social media accounts, and be cautious of the information you share online that could be used in AI-driven scams.</li></ol>By staying aware of these scams and practicing vigilance, you can protect yourself and your finances from those looking to take advantage. Remember, legitimate organizations and family members will understand if you take time to verify their requests—don’t let urgency cloud your judgment.<table style="border-collapse: collapse; width: 100%;" border="1" data-mce-style="border-collapse: collapse; width: 100%;"><tbody><tr><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td><td style="width: 10%;" data-mce-style="width: 10%;"> </td></tr></tbody></table>Based in Burbank,California since 2015,Vimware is dedicated to supporting small to midsize businesses and agencies with their behind-the-scenes IT needs.As a Managed Service Provider (MSP), we offer a range of services including cloud solutions, custom programming,mobile app development, marketing dashboards,and strategic IT consulting.Our goal is to ensure your technology infrastructure operates smoothly and efficiently,allowing you to focus on growing your business.<a data-mce-href="https://vimware.com/about/contact-us" href="https://vimware.com/about/contact-us" data-mce-selected="inline-boundary">Contact us </a>to learn how we can assist in optimizing your IT operations.

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Automating Your Workflows with Microsoft Tools

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