Natural Language Query (NLQ) Continues to Improve
This article focuses on AWS QuickSight and Q. However, most leading business intelligence tools—such as Power BI, Tableau, Looker, Sisense, Qlik, Yellowfin, Einstein, and ThoughtSpot—offer similar natural language querying capabilities.)
Have you ever wished you could just ask your data a question—like you would ask a friend or a colleague—and instantly get a helpful chart or recommendation? If so, AWS QuickSight with Amazon Q may be exactly what you’ve been waiting for.
This powerful platform is transforming how everyday users—non-technical professionals like salespeople, marketers, HR leads, and small business owners—can interact with data. No spreadsheets. No code. Just questions.
🧠 What Is AWS QuickSight?
QuickSight is Amazon’s business analytics tool. Traditionally, it helped users turn data into dashboards and charts—but now, thanks to Amazon Q, it’s going much further.
💬 What Is Amazon Q?
Amazon Q is a new AI assistant built into QuickSight. Think of it like ChatGPT, but trained to understand your business data. You simply type (or speak) a question in plain English like:
“What were my top-selling products last quarter?”
“Why did revenue dip in April?”
“Which marketing channel had the best ROI?”
…and QuickSight will answer with charts, tables, or even narrative summaries.
🌟 New and Exciting Features
Here’s what makes the new QuickSight + Q so powerful for non-technical users:
1. Ask Anything with Natural Language (NLQ)
You don’t need to know database terms or formulas. Just ask questions like:
“Show monthly revenue by region for the past 6 months.”
And QuickSight builds a chart or dashboard automatically.
2. AI-Generated Stories
Q doesn’t just give you a chart—it can explain it. Imagine a written summary that says:
“Revenue increased 12% in Q2, driven mainly by new customer growth in the West region.”
Perfect for sharing in reports or meetings.
3. Anomaly Detection
Q can automatically find outliers in your data. For example, if sales unexpectedly dropped or one region is underperforming, it will flag that and even suggest why.
4. Suggested Actions to Improve Business
Amazon Q can now go beyond just showing what happened—it can suggest what to do next. For example:
“Consider increasing digital ad spend in Region A, where conversion rates are higher than average.”
5. Topics for Exploration
If you don’t know what to ask, Q helps by organizing your data into Topics—like “Sales,” “Customers,” or “Products.” Click into one and see common questions and insights others have explored.
6. Dashboard Auto-Build
Don’t want to create a dashboard from scratch? Q can build one instantly just by understanding your questions and the data available.
✅ Why It Matters to You
Whether you're a small business owner, a manager, or just someone who wants quick answers without sifting through spreadsheets:
No need to wait for your IT or data team.
Get answers in seconds, not days.
Make smarter decisions, faster.
🛠️ What You Need to Get Started
A QuickSight Pro or Enterprise account (Amazon offers trials).
A dataset—this could be your sales records, customer info, web traffic, etc.
Enable Q and start typing your questions.
🚀 Final Thoughts
The days of relying solely on technical experts to pull reports or insights are fading. With AWS QuickSight and Amazon Q, data becomes as easy to use as a search bar. Whether you're planning marketing campaigns, managing operations, or just keeping tabs on performance, your data is finally speaking your language.
Based in Burbank, California since 2015, Vimware is dedicated to supporting small to midsize businesses and agencies with their behind-the-scenes IT needs. As a Managed Service Provider (MSP), we offer a range of services including cloud solutions, custom programming, mobile app development, marketing dashboards, and strategic IT consulting. Our goal is to ensure your technology infrastructure operates smoothly and efficiently, allowing you to focus on growing your business. Contact us to learn how we can assist in optimizing your IT operations